The fundamental shift that is taking place in the world of consumers, requires a very different approach, and After the Rain is different in a number of ways. Specifically we:-

- Look at what a company does, not what it says, so our work tends to provide a bridge between Brand Marketing and Corporate Responsibility, establishing an overarching purpose and meaning for brands, which in turn provides a strong platform for brand growth. 

 - Recognise the complex ways that consumers are getting information about brands, and in addition to working with consumers, we also work with multiple stakeholder groups to develop solutions.  

- Focus on the way a brand behaves, in addition to the products and services it provides

- Will be inclined to talk about the purpose and meaning that a brand offers, in addition to emotional and functional benefits that it delivers. We have found that using purpose and meaning as a starting point provides a much richer and more fruitful jumping off point for  brand growth initiatives.

- Are individuals who are all passionate about what we do, and have brand and marketing experience, as well as experience in social and environmental sectors. 

- As a company, After the Rain's purpose is to leave the world a better place, so we have a policy of actively engaging with society and the environment to build shared value.

Looking at the world in this way generates fresh opportunities for the new green shoots of brand growth and innovation.

© 2008 After the Rain